Case Studies on Marketing Books in the United States
A Guide for Canadian Publishers
Thomas Woll
Carla Ruff
Presents five case studies to inspire you with creative and practical ideas to successfully market your books. There are case studies for publishers who were able to place their books on the bestseller list and those who created word-of-mouth campaigns that led to impressive sales with profitable results, all supported with detailed marketing plans.
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Original text
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Language
English -
Original language
English -
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Page count
56 -
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