Stéphane Trébucq, Rémi Demersseman
(Re)invent your business model
With the Odyssée 3.14 method
Laurence Lehmann-Ortega
Hélène Musikas
Jean- Marc Schoettl
Innovation is the new business imperative. Every company, big or small, and regardless of its industry, is trying to find the magic formula for innovation. Odyssey 3.14 offers an original approach through invitation to a real journey that combines innovation and strategy. Starting with the 3 pillars that make up the business model, this approach recommends 14 directions to consider for inventing or reinventing the business model. Odyssey 3.14 is the result of over ten years of research, consulting and teaching by the three authors. They have thoroughly analysed over 80 companies that have successfully invented or reinvented their business models.
15 new business cases : Hello Fresh, Ticket restaurant - Endered, EdemMcCallum, Zample, Lemonade, Jonhson & Jonhson Velcade responses, Nickel account, Tesla, Recycle bank, Uber, Anticafé, Desso, Salesforce.com, Xiaomi, Redbus.
15 new business cases : Hello Fresh, Ticket restaurant - Endered, EdemMcCallum, Zample, Lemonade, Jonhson & Jonhson Velcade responses, Nickel account, Tesla, Recycle bank, Uber, Anticafé, Desso, Salesforce.com, Xiaomi, Redbus.
Détails du livre
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Éditeur
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Texte original
Oui -
Langue
Anglais -
Langue d'origine
Français -
Date de publication
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Nombre de pages
232 -
Thème
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Collection
À propos de l'auteur
Laurence Lehmann-Ortega
Laurence Lehmann-Ortega, diplômée d'HEC et docteur en sciences de gestion, est professeure affiliée à HEC et spécialiste des business models innovants.
Hélène Musikas
Hélène Musikas est professeur associé de Stratégie à HEC.
Jean- Marc Schoettl
Jean-Marc Schoettl est diplômé ESCP, docteur en sciences de l'organisation (Paris-Dauphine) et directeur de JMS Consultants.